Tuesday, January 11, 2011

Requirement with id8Lab –Contact mushira.ansari@gmail.com for details

Team

Position

Skill Set

  

  

  

  

  

  

Marketing

Client Servicing Director

Strategic advertising campaign abilities

  

  

  

  

  

Experience and skills to manage clients, account management teams and strategies confidently

  

  

Good understanding in technology, digital media and marketing principles

  

  

Coordinating with clients by handling the sales process from estimation, approval, execution of the Job, Billing, and follow-up Payment

  

  

Generation client reports & call reports. Scheduling meetings with clients at regular intervals

  

  

Responsible for Maintaining and developing Client Agency relationship

  

  

Map and report on competitor activities and develop database on competition so as to then pitch to clients appropriately

  

  

Sending quotations, Negotiating with delivery teams regarding job deadlines

  

  

Drafting proposals, contracts and Non- Disclosure agreement (NDA) for clients

  

  

Designing the cost structure and price quotations to be offered to the clients

  

  

Bringing new business with existing clients

  

  

  

  

Strong Written & oral communication

  

  

  

  

  

Streamlining processes and initiate good practice sharing in order for effective execution

  

  

Strong commercial awareness and selling/negotiation skills

  

  

  

Extensive knowledge of digital technology and current Web trends

  

  

A sound understanding of clients' needs which can be used to stimulate ideas and create innovative work

  

  

Networking Skills

  

  

  

  

  

  

  

Time Management

  

  

  

  

  

  

Business Development Manager

Responsible for generating, developing and closing high-value new business opportunities

  

  

Responsible for delivering, engaging and compelling business arguments for client investments in digital solutions including search engine marketing and social media programmes

  

  

Presenting arguments to senior and board level decision makers of major blue chip brands and securing significant revenue commitments from them

  

  

Leading commercial negotiations and facilitating the accurate forecasting of new business on a monthly and quarterly basis

  

  

Generating and developing new accounts

  

  

  

  

A proven track record of commercial success in an agency environment

  

  

Excellent prospect management skills

  

  

  

  

  

A strong negotiator with the proven ability to close complex high-value deals with long sales cycles

  

  

A sound understanding of the online marketing sector and previous significant direct experience, ideally within new business

  

  

Good written and oral communication skills

  

  

  

  

A confident telephone manner with great appointment-making skills from cold prospects

  

  

Formal sales training preferred - able to demonstrate success in prospecting, selling and achieving ambitious targets

  

  

Able to grasp new concepts quickly and think on your feet

  

  

  

Should be performance driven and able to implement processes and functions for target achievement

  

Account Strategy Manager

Proven experience in strategic planning / management consulting / brand strategy

  

  

Successful track record of delivering strategy projects on blue chip clients and influential brands

  

  

Deep understanding of digital channels and a passion for "interactive", and involving customers in interactions with a brand

  

  

Excellent communication skills and the ability to influence and inspire people with their thinking

  

  

Responsible to work primarily on web and business planning projects on key clients and will be responsible for managing strategy deliverables

  

  

May also be required to work on clients with brand and communications planning needs

  

  

Responsible for developing insights from research, carrying out competitive analysis and market audits, developing strategic responses and value-add thought leadership to clients

  

Digital Planner

Responsible for the formulation of online communication strategies for the agency's clients based on consumer insight and trend analysis, as well as, business and brand requirements

  

  

Significant interactive experience, proven experience in a senior digital strategy role

  

  

Good understanding of web build, measurement and research technologies (e.g. HTML, Javascript, Flash/Flex, AJAX, CMS, eCRM systems, web analytic systems, survey technologies)

  

  

Good understanding of online measurement techniques from an implementation and troubleshooting point of view

  

  

Good understanding of user experience techniques (e.g. card sorting, usability testing, task analysis, user flows, persona and scenario development, site map design, wireframe creation, prototype creation)

  

Ad Sales Manager

Deep understanding of the interactive marketplace, including broadband, mobile, VOD, Podcasting, gaming, social networking, etc.

  

  

Ability to set ad sales strategy across multiple platforms and drive revenue in a fast changing environment

  

  

Strong communication and negotiation skills and ability to evangelize the digital medium to clients and to internal constituents

  

  

Creative vision to build sponsorship and co-branding opportunities

  

  

Strong management skills for growing digital ad sales team

  

  

  

Strong understanding of and experience in creative marketing, production, promotions, communications, research and design in the interactive marketplace

  

  

Ability to drive an integrated marketing strategy that leverages production, promotion, communications and design to create compelling materials and drive revenue for the ad sales organization

  

  

Strong foundation in developing strategy and business models for advanced advertising capabilities

  

  

Solid experience in the development and deployment of advertising revenue, commission tracking, and reporting systems

  

  

Responsible for operational policies for all aspects of advertising contract management (including account management, contract management, advertising production, traffic, uploads, inventory analysis and control)

  

  

Demonstrated ability to work complex projects through channels with different objectives, significant ability to influence outcome with shared commitment

  

SEM Head

Good knowledge of online marketing and able to understand client's requirement across all channels

  

  

Deep knowledge of Google Adwords, Yahoo Search Marketing and other major search engine's module

  

  

Responsible to manage all aspects of the client's PPC campaigns from initial strategy and planning to delivery

  

  

Responsible to make strategies for any campaign in terms of branding and lead generation

  

  

Proficient in knowledge of different keyword tools and their working

  

  

Good knowledge of landing page requirement

  

  

  

  

Manage campaigns independently

  

  

  

  

  

Keyword research and analysis

  

  

  

  

  

Competitive Analysis report

  

  

  

  

  

  

Account / Campaign Setup

  

  

  

  

  

  

Conversion Code Setup

  

  

  

  

  

  

Landing Page Optimization

  

  

  

  

  

  

Google Analytics Setup (Goal setting, funnel etc)

  

  

  

  

Creating / Editing / Optimizing Ad-Copies

  

  

  

  

Bid management for maximum effectiveness

  

  

  

  

Account activity reports – Daily, Weekly & Monthly

  

  

  

  

Excellent knowledge of Office tools especially Microsoft Excel & Power Point which is used for client reporting

  

  

Keyword research tools - Google Keyword Tool, WordTracker, KeyCompete, KeywordDiscovery etc.

  

  

Insight for campaigns as to what must be the exact problem for non-functionality of an account

  

  

Operating on PPC search engines:

  

  

  

  

  

Google AdWords

  

  

  

  

  

  

  

Yahoo! Search Marketing

  

  

  

  

  

  

Microsoft adCenter

  

  

  

  

  

  

  

Miva

  

  

  

  

  

  

  

  

Adbrite

  

  

  

  

  

  

  

  

SearchFeed

  

  

  

  

  

  

  

7Search

  

  

  

  

  

  

  

  

Guruji

  

  

  

  

  

  

  

SEO Head

Proficient with knowledge of the behavior and algorithm of all the major search engines especially Google and Yahoo

  

  

Proficient with knowledge of all the black and white techniques of SEO

  

  

Responsible to manage all aspects of the client's SEO campaigns from initial strategy and planning to delivery

  

  

Good knowledge of keywords

  

  

  

  

  

  

Good knowledge of SEO guidelines from Search Engines for Title, Description and all tags

  

  

Proficient with knowledge of all the techniques for Link Building Campaign

  

  

Title optimization

  

  

  

  

  

  

  

Tags optimization

  

  

  

  

  

  

  

Content optimization

  

  

  

  

  

  

Different ways of link building (one-way, three-way, reciprocal, directory submission)

  

  

Basic knowledge of html

  

  

  

  

  

  

Flash optimization

  

  

  

  

  

  

  

Keyword Research

  

  

  

  

  

  

  

Computer Skills:

  

  

  

  

  

  

  

Excellent in MS - Excel, Word, & Power Point, FTP & Dream weaver

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